Vision and Values

Vision and Values2017-03-22T01:34:45+10:00

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Our Vision…

visionWe aim to be the Broker of choice for borrowers looking to finance their property, motor vehicle or business equipment. Our goal is to give our customers an exceptional experience founded on integrity, shared knowledge and a commitment to innovation.

We are committed to assisting our clients throughout the various stages of their life with a focus on helping them build wealth through property and always placing their best interest at the forefront of every decision we make.

Our unique business model aims to provide our franchisees with unlimited potential to grow their own business while enjoying an enviable work life balance and for our support staff to fulfill their aspirations.

Our Values…

Owing to our values, we represent a company that can be depended on and one we can be proud to be part of.

These values contribute to our culture and influences us in all our decisions.

Customer Experience

We are committed to delivering our services with a consistently pleasant customer experience. We strive to provide accurate information and make our dealings with our customers seamless and stress-free. We are pro-active in our communication, we value punctuality and pride ourselves in our professional presentation.


We are focused on growtvaluesh, we set meaningful goals to achieve our objectives and we value initiative and leadership from our team members. We recognize that a diversified business is essential for our clients to see Citiwide as a trusted partner who can help them grow their own personal wealth.


As an early adopter of modern technology we believe in staying at the forefront of innovation when it is aimed at enhancing communication, service delivery, data storage, security and the environment.

Our goal is to reach the paperless office and give freedom to our members to work from anywhere.


Citiwide is a rich source of information for both our clients and staff and we readily share our knowledge. We are committed to maintaining our professional development through regular training, learning new skills and mentoring of new team members.


We have due regards for the feelings, wishes and rights of our customers, business partners and team members. We appreciate the multi-cultural aspect of our business and recognize each other’s differences. We understand the customers’ needs and expectations and we go the extra mile to meet these.

We keep our promises and take responsibility for our actions. We value honesty, compliance and ethical behaviour in all our dealings.